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Tag: marketing
The Fundamentals of Magic, and Marketing.
Shazaam! Abracadabra! Boom! Or whatever catchphrase modern illusionists and magicians use to bolster the impact of their dramatic reveal, or as is the case in many tricks, removal. These utterances refer to magic, not the fantasy kind, with long-bearded, staff-wielding, octogenarians projecting fire from their hands, and mentally coercing bears to fight for them; but […]